A leading player of the Indian automobile industry, Eicher Motors Limited (EML) is the flagship company of the Eicher Group in India. Eicher Motors manufactures and markets reliable and fuel-efficient buses and trucks in India and other developing markets. In 1996, Eicher introduced "The First Safe School Bus" in India, developed in association with IRTE (Institute of Road Traffic Education), thereby pioneering the concept of School Bus. Other than school buses, the brand also offers tourist buses, staff buses and route permit buses for the passenger commercial vehicle segment in India. Collapse..